Role
UX, visual design, branding & identity
Tools
Figma, Adobe Illustrator & Photoshop
Duration
16 weeks
Deliverables
User survey, user personas, competitive analysis, user stories & flows, sketches, wireframes, user testings, visual design and brand & identity, prototype
Overview
My Consulting HQ is an expansion and an addition of service that Greenfield Group provides. Greenfield Group is a management consulting firm, working with clients to deliver solutions for their strategic transformation or support their operations through a variety of technology solutions.
My Consulting HQ is a web application that enables business professionals to enable interactive problem solving for business challenges.
Problem
Over 90% business professionals search for information online. Searching online is burdensome, the available amount of sources (books, service providers, trade associations, white papers, articles, videos, training... ). Additionally, the information business professionals review may not be specific to their unique problem.
| Buiness professionals have a little time, but there is so much information out there.
Solution
My Consulting HQ is a web application (currently MVP) that enables interactive problem solving to business challenges.
It’s built on a curated knowledge-base of business content aggregated from qualified sources. The platform provides several levels of diagnosis and solutions to individual situations.
My Consulting HQ gives users the ideas and puts resources that are specific to users’ needs, at their fingertips.
Research
Competitive Analysis
Harvard Business Review
Presents information low bias and minimal use of loaded words
In-depth material that is essential reading for business students, professions, and professionals at all levels of their careers
Provides various products for its users, digital, print, and events (builds strong loyal user base)
Easy to navigate (user-friendly interface)
Easy to create "boards"
Easy to store ideas
Simple to find, save, and share ideas
Content personalization, reaches a wide range of users
User Survey
Gained insights on how people manage or gather work-related information which led the product to present information specific to users’ needs and provide contents aggregated from qualified sources.
90.3% responded getting right sources and accessing the information quickly matter the most in information search
92.6% obtain information by the internet search
63% responded the internet search is time consuming
37% think there are too many available sources
96% think it would be convenient to have a source that is beneficial for work
User Personas
Amy
Executive Level, 48 | Chicago, IL | Female
“Leaders should continue to better themselves to help others.”
Motivation
As a leader, Amy pursues to share topics that are thorough and quality-informed. Her assistant seeks to provide an easy and quick access to information due to a constantly busy schedule.
Goals
- Wants to practice effective and proper leadership
- Needs to provide clear insights on project for her teams
- Seeks to stay knowledgeable and current to help others.
Frustrations
- Too many sources available to find right information
- Her knowledge might be outdated and biased
- Not always satisfied with her research
Matthew
Business Analyst, 37 | Chicago, IL | Male
“I want to stay most updated in knowledge for my work.”
Motivation
Matthew is a competitive and determined professional so he wants to stay up to date on information in his field. Matthew know what he wants to achieve so gaining knowledge and self-development are always part of his career.
Goals
- Focused to be current on knowledge and information in the industry
- Wants to keep accountable for his team
- Wants to provide accurate information and reduce trial and error
Frustrations
- Outdated information found during research from time to time
- Information search is time consuming to obtain the right ones
Strategy
User Stories & Flows
To achieve goals for My Consulting HQ’s users, the following user stores and flows were put together. Onboarding for users to make their accounts to use the service and forgot username/password is for retrieving users’ credentials were two of the minimum tasks for the product. And, presenting problem was the main task for users to get the service they need.
Information Architecture
Wireframes
Based on user research, wireframes were made and tested to provide an experience, interactive and catered for users’ needs, for a journey to gather and find resources including articles, books, videos, and templates.
As an MVP, it was important to show how easy it is to sign up for the product, the process of catering for users’ needs, and finally the resources provided.
Brand & Identity
Branding & Logo
Logo
Focus of My Consulting HQ is to have users have easier time searching for information and find the right resources.
M, C, and little circle on the right represent not only the initial of the product but also to symbolize lens magnifying a letter.
Colors
Maroon, purple, and black are the colors represent My Consulting HQ.
Maroon is to empower users to gain confidence, passion, and courage as they find what they need.
Purple is to balance calm stability of blue and fierce energy of maroon or red.
Lastly, black represents strength and seriousness for users at their work places.
Visual Design
High Fidelity MVP
After rounds of user testing on wireframes and A/B testing of logo designs, a high fidelity MVP is put together. The MVP consists of its branding and the essential user flows to help business professionals to succeed in their field.
Conclusion
My Consulting HQ is a unique tool for business professionals. There are many scholar resources to find thesis and articles to write papers, however, there isn’t a product solely for business professionals to gain knowledge for self-development or perform better at their work.
My Consulting HQ envisions to have consulting opportunity to be more affordable and available as consulting has notion that it is expensive and more for large-sized companies. My wish is that My Consulting HQ will help business professionals to better themselves and continue to grow in their career.
If I had more time and resources, I wish I could improve the product as feedback starts to come in so the product could be more refined and polished. Building a design system for My Consulting HQ will help in the future as the product grows and matures.